Software Used: Adobe Illustrator & Adobe InDesign
About The Project
The goal of this assignment was to find a website with poor navigation. Navigation is essential for any viewer to be able to explore through a given website and find the information they're looking for. After finding a website to complete the project on, research, testing, and brainstorming took place to obtain as much data and information as possible to help improve the website as a whole. The final project should be an analysis of the process, data results from testing, and include solutions to help improve the navigation.
TLC Navigation
The website that was focused on for the project was When initially looking at the website, There are multiple main categories and then a bunch of sub-categories that repeat throughout the navigation in other categories. Some sections can be grouped together more for less confusion.
Below shows the results gathered from two participants on three different tests: the 5-Second test, the First click test, and the I Like, I Wish, What If test. These tests helped to put the participants to work to better showcase the pros and cons of TLC's navigation and trying to complete a task or share their thoughts and opinions on the website.
Site Map
This was a site map created by myself in Adobe Illustrator to better showcase what a new and improved navigation bar could look like for TLC's website. The mint green colored tabs would represent the main headers you would immediately see on the homepage of a website. The tan colored tabs would then represent the subcategories under the main header. Lastly, the navy blue colored tabs would represent the dropdown under subcategories if other sections were needed to display products. 
Final Layout
Below shows the final layout for the analysis of making a website more user-friendly and navigable. All written content was done by myself either through research, participant testing, solutions, or my own thoughts and opinions. 
Below shows mockups of the corporate report in context if it were to be handed out to someone.
Back to Top